Dodoo, Naa D.: search on Z-Library

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1

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency

Dodoo, Naa Amponsah, Wu, Linwan

Journal:

International Journal of Internet Marketing and Advertising

Year:

2019

Language:

english

File:

PDF, 310 KB

english, 2019

2

Snapping and Chatting Away: Consumer Motivations for and Outcomes of Interacting with Snapchat AR Ad Lens

Amponsah Dodoo, Naa, Youn, Seounmi

Journal:

Telematics and Informatics

Year:

2020

File:

PDF, 950 KB

2020

3

Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness

Wu, Linwan, Ju, Ilyoung, Dodoo, Naa Amponsah

Journal:

Journal of Global Marketing

Year:

2016

Language:

english

File:

PDF, 742 KB

english, 2016

4

Reaching Goals and Doing Good: Exploring Consumer Responses to Meaningful Advertisements

Wu, Linwan, Dodoo, Naa Amponsah

Journal:

Journal of Promotion Management

Year:

2017

Language:

english

File:

PDF, 617 KB

english, 2017

5

Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites

Dodoo, Naa Amponsah, Wen, Jing (Taylor)

Journal:

Journal of Marketing Communications

Year:

2020

Language:

english

File:

PDF, 1.89 MB

english, 2020

6

Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus

Wu, Linwan, Dodoo, Naa Amponsah

Journal:

Journal of Advertising

Year:

2020

File:

PDF, 732 KB

2020

7

The Migration Experience and Differential Risks to Sexual and Reproductive Health in Ghana

Sznajder, Kristin K., Winchester, Margaret S., Biney, Adriana A. E., Dodoo, Naa D., Letsa, Demi, Dodoo, F. Nii-Amoo

Journal:

Health Education & Behavior

Year:

2020

File:

PDF, 132 KB

2020

8

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness

Dodoo, Naa Amponsah, Wu, Linwan

Journal:

Journal of Marketing Communications

Year:

2019

File:

PDF, 2.60 MB

2019

9

Community and individual sense of trust and psychological distress among the urban poor in Accra, Ghana

Kushitor, Mawuli K., Peterson, Maame B., Asante, Paapa Yaw, Dodoo, Naa Dodua, Boatemaa, Sandra, Awuah, Raphael Baffour, Agyei, Francis, Sakyi, Lionel, Dodoo, F. Nii-Amoo, de-Graft Aikins, Ama, Weobong

Journal:

Year:

2018

Language:

english

File:

PDF, 633 KB

english, 2018

10

Relationship Maintenance on Social Media: An Examination of Personified Brand Characters’ Twitter Accounts

Dodoo, Naa Amponsah, Wu, Linwan

Journal:

International Journal of Marketing Studies

Year:

2015

Language:

english

File:

PDF, 194 KB

english, 2015

11

The Conditionality of Norms: The Case of Bridewealth

Horne, Christine, Dodoo, Naa Dodua, Dodoo, F. Nii-Amoo

Journal:

Social Psychology Quarterly

Year:

2018

Language:

english

File:

PDF, 345 KB

english, 2018

12

Evaluation of a multimedia youth anti-smoking and girlsâ empowerment campaign: SKY Girls Ghana

Hutchinson, Paul, Leyton, Alejandra, Meekers, Dominique, Stoecker, Charles, Wood, Francine, Murray, Joanna, Dodoo, Naa Dodua, Biney, Adriana

Journal:

BMC Public Health

Year:

2020

File:

PDF, 1.14 MB

2020

13

Listening to Immokalee moms

Morton, Cynthia, Galindo, Sebastian, Morera, Maria, Dodoo, Naa, Gonzalez, Cristobal, Wu, Linwan, Fundingsland, Suzanne, Auguste, Kendra, Headrick, Lauren, Monaghan, Paul, Shelnutt, Karla

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2017

Language:

english

File:

PDF, 180 KB

english, 2017

14

A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits

Dodoo, Naa Amponsah, Wen, Jing (Taylor)

Journal:

Journal of Interactive Advertising

Year:

2019

Language:

english

File:

PDF, 1.02 MB

english, 2019

15

Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising

Dodoo, Naa Amponsah, Wen, Jing (Taylor), Wu, Linwan

Journal:

Journal of Interactive Advertising

Year:

2020

File:

PDF, 803 KB

2020

16

Why Consumers Like Facebook Brands: The Role of Aspirational Brand Personality in Consumer Behavior

Dodoo, Naa Amponsah

Journal:

Journal of Promotion Management

Year:

2017

Language:

english

File:

PDF, 674 KB

english, 2017

17

Does financial autonomy imply reproductive and sexual autonomy? Evidence from urban poor women in Accra, Ghana

Dodoo, Naa Dodua, Atiglo, D. Yaw, Biney, Adriana A.E., Alhassan, Nurudeen, Peterson, Maame B., Dodoo, F. Nii-Amoo

Journal:

African Studies

Year:

2019

File:

PDF, 1.38 MB

2019

18

Sense of community and willingness to support malaria intervention programme in urban poor Accra, Ghana

Atiglo, D. Yaw, Larbi, Reuben Tete, Kushitor, Mawuli Komla, Biney, Adriana A. E., Asante, Paapa Yaw, Dodoo, Naa Dodua, Dodoo, F. Nii-Amoo

Journal:

Malaria Journal

Year:

2018

Language:

english

File:

PDF, 1.04 MB

english, 2018

19

The influence of life satisfaction on nostalgic advertising and attitude toward a brand

Ju, Ilyoung, Jun, Jong Woo, Dodoo, Naa Amponsah, Morris, Jon

Journal:

Journal of Marketing Communications

Year:

2015

Language:

english

File:

PDF, 368 KB

english, 2015

20

The Shadow of Indebtedness: Bridewealth and Norms Constraining Female Reproductive Autonomy

Christine Horne, F. Nii-Amoo Dodoo and Naa Dodua Dodoo

Journal:

American Sociological Review

Year:

2013

Language:

english

File:

PDF, 2.16 MB

english, 2013

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